FORMULATIONS & TEXTURES
Texture, format
and skin feel.
Explore cream, gel, liquid, foam and emulsion references, then the product conditions considered during development.


Emulsion structure, spreadability and after-feel, from a light cream to a rich, cushioning texture.
Discuss this formulation→
Viscosity, clarity and slip developed around the intended application and skin feel.
Discuss this formulation→
Fluidity and finish across liquid and milky formats, with the dispenser considered as part of the product.
Discuss this formulation→
Foam character, spreadability and after-rinse feel brought together in the cleansing experience.
Discuss this formulation→
Flowing emulsions developed for a balance of spreadability, body and finish.
Discuss this formulation→
Liquid, emulsion and mist formats with attention to fluidity, application and the feeling left on skin.
Discuss this formulation→
Spreadability and finish considered alongside packaging, intended use and product-specific performance testing.
Discuss this formulation→
Shade, coverage and finish considered together with formulation structure and packaging compatibility.
Discuss this formulation→From a texture reference
to a product specification.
A reference helps communicate the intended feel. The formula, container and production conditions are then reviewed as parts of the same product.
R&D Lab and sample review→Texture and finish
Viscosity, spreadability and the feeling left on skin help define the sensory direction.
Stability
The formulation is reviewed against the product requirements during development.
Container and application
The way the product is dispensed and used is considered alongside contents–container compatibility.
Production specification
Fill volume, packaging components and manufacturing conditions connect the formulation to production.
Discuss your formulation requirements.
Share the product type, target texture and packaging format for review.